Period Underwear: Lifting the Stain of Stigma

For years it was a beautiful, slim woman, smiling with joy as she danced across a beach or ran through a meadow. Then came the glossy women who got active, shopped with friends or flirted with men, always with a knowing look or sly wink to the camera. Consistently, β€œshe” is emanating an inner glow, often dressed in white. The product she’s advertising? Tampons.

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